The Purple Leaf Sand Cherry is admired for its striking foliage and delicate flowers. In early spring, it blooms with clusters of small, fragrant pale pink-white flowers. Its deep purple-red foliage becomes more intense as the season progresses, adding rich colour to the landscape. Thriving in organically rich, well-draining soil, it performs best when planted in full sun. Pruning can be done after flowering. The Purple Leaf Sand Cherry makes a beautiful addition to shrub borders, as a specimen plant, near an entryway, or as a foundation plant.